Well, you can't win 'em all. I thought my entry in the "I Can't Believe It's Not Butter" toast contest was a bona fide contender, but the absence of congratulatory emails in my inbox tells me otherwise. In retrospect, my recipe may have lost points on several counts: I should have done more with the product and featured toasted bread more prominently. My other downfall might have been using beer as a major ingredient. And, let's be honest, Welsh Rarebit, however delightful, is not exactly nutritious or new, even though I still think it's retro, unexpected and cool. Oh, well. If I can't be the ambassador of "I Can't Believe It's Not Butter," maybe I can shill for a more appropriate product - like Dove, Depends or Dewar's. (Are you listening, Madison Avenue? Have your mad men call my mad men!)
2 comments:
How dare they pass you by?! Your Rarebit recipe was a thing of brilliance, delicious and retro and oh-so-hip. And it had beer!!!! They are not worthy of your gifts. Onward to Madison Avenue. I hear Michelob Light is looking for recipes.
Have they no taste? Really anything with alcohol in it is usually delicious.
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